Who We Are
We've Been in the Watch Trade for Over a Decade
Watches of Dubai isn't a marketplace that appeared last quarter. We're the trading arm of a team that has spent years inside the watch industry — buying, selling, sourcing, and eventually manufacturing — and we now put that supply chain directly in the hands of other businesses.
12+
Years in the Trade
50+
Combined Years of Expertise
3,000+
Business Clients Served
25+
Brands Supplied
Our Story
How We Got Here
Our founder, Naser Al-Zoubaie, started in luxury watch retail more than twelve years ago — behind the counter, learning the trade the slow way. What became obvious over those years was that the hardest part of selling watches was never the selling. It was everything upstream: finding genuine stock at a real price, dealing with suppliers who go quiet, and getting product to a customer in one piece.
So we built the upstream. Today our team brings over fifty combined years of industry experience, and we've supplied more than 3,000 business clients worldwide — from first-time dropshippers to established retailers and brands running their own production lines.
We're still a business run by people who handle the product. That's the difference you feel when something goes wrong at 11pm on a Friday.
What We Do
Four Ways to Work With Us
Most clients start with one and grow into another. You can start where you are.
Dropshipping
You list, we fulfil. No inventory, no upfront capital, no warehouse. We ship directly to your customer, and the packaging carries your brand — not ours.
Explore dropshippingWholesale
Genuine branded stock — Michael Kors, Fossil, Emporio Armani, Diesel, Seiko, Casio, Maserati, Beverly Hills Polo Club and more — at prices that leave you real margin, with flexible MOQs.
Discover wholesaleCustom Watchmaking
Your brand, built from the ground up. Dial, logo, case, movement origin, strap, packaging. Swiss, Japanese, or Chinese production — we'll tell you which one your market and budget actually need.
See our OEM & ODM processEverything Around It
Jewelry manufacturing, private-labeling, sourcing, ecommerce consulting, fulfilment, website and app development, and marketing — the work that keeps a product business running.
View other servicesOur Own Labels
We Don't Only Sell Other People's Watches
We own and produce NoxBridge watches and Big Daddy Jewelry. That means we know the factory floor as well as the showroom — and it's why our OEM clients get advice grounded in production reality rather than a catalogue.
When we tell you a movement upgrade isn't worth the cost, or that a case finish won't survive your price point, it's because we've paid for that lesson ourselves.
Where We Operate
Dubai and Auckland
We're licensed in the UAE as NOXBRIDGE ELITE EXPAT LLC through Sharjah Media City (Shams), with our commercial base in Dubai — the crossroads of the global watch trade. We also run distribution out of Auckland, New Zealand, giving our clients a second shipping origin and stronger coverage across Asia-Pacific.
Two registered entities, two hemispheres, one operation. Faster delivery, fewer customs headaches, and a business you can verify before you send money.
How We Trade
Straight Answers, Not Sales Talk
We trade in the grey market, and we say so openly — but that's only half the picture. We're also an authorised dealer for over 20 brands, held through our New Zealand and Australian entities. The two sides of the business work in unison: authorised supply where it gives you the strongest terms, grey market where it gives you the sharpest price.
Either way, every watch we supply is 100% genuine — sourced through authorised distribution channels and surplus stock. Where we're not an authorised dealer for a brand, we tell you, and that's exactly why the pricing works for you.
No replicas. No "AAA" grade. No ambiguity about what's in the box. If a watch arrives wrong, we deal with it — the terms are written down, not improvised.
We'd rather tell you what we can't do than promise what we can't deliver. That's the reason clients who came to us for one shipment are still here years later.
Let's Talk About Your Business
Whether you're starting your first store, stocking your shelves, or building a watch brand from scratch — tell us what you're trying to do and we'll tell you honestly whether we're the right partner for it.
Bringing Luxury to Your Storefront
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Watches of Dubai is a digital platform operated by NOXBRIDGE ELITE EXPAT LLC (License No. 2429202.01), a company licensed by Sharjah Media City (Shams), UAE
