Custom Watch Design & Manufacturing.
From design to manufacturing in Switzerland, Japan, or China, we craft timepieces that reflect your vision.
See It In Action
A quick look at how we design and manufacture custom timepieces with Watches of Dubai.
Who We Are
Your A-to-Z partner in custom design, OEM/ODM manufacturing, and brand launch. We build Watches and relationships you can measure.
A-to-Z Partner
from brief to delivery
OEM & ODM
build from your spec or ours
Dedicated AM
tracked milestones, clear comms
Design Validation
renders, specs, approvals
NDA & IP
confidentiality on request
Global Hubs
Switzerland • Japan • China
Quality Control
functional + finish checks
Branding & Logistics
packaging, manuals, shipping
What We Customize
If you can imagine it, we can engineer it.
Quartz
Precision, low-maintenance accuracy. Ideal for daily wear and scalable collections.
Ceramic
High-tech, scratch-resistant cases/bezels; lightweight, hypoallergenic, matte or polished.
Mechanical
Crafted movements with sweeping seconds and premium finishing; optional exhibition backs.
Wooden
Natural textures with reinforced steel inserts; sustainable finishes and engraved casebacks.
Chronograph
Multi-register timing for sport/pilot styles; tachymeter or telemeter available.
Iced-Out
Custom gem-setting on bezel, dial, or bracelet; patterns and grades to your brief.
OEM vs ODM
Original Equipment Manufacturer
OEM
We manufacture watches based on your exact specifications and designs. You provide the blueprint, we bring it to life with precision.

Original Design Manufacturer
ODM
Choose from our existing designs and customize them with your branding. Faster to market with proven designs.
Our Process
From concept to delivery in 4 streamlined steps
Discover & Validate
Understand your vision and requirements
Design & Engineer
3D renders, technical drawings, movement selection, materials plan—ready for manufacturing.
Prototype & QC
Physical sample for approval; refine details; functional and finish testing to sign-off.
Production & Launch
Branding & packaging, mass production, final QC, and worldwide delivery.
Manufacturing Origins
Switzerland
Heritage craftsmanship with meticulous finishing and Swiss movements/assembly available. Ideal for premium/luxury lines.
Japan
Precision manufacturing with outstanding reliability and value. Strong ecosystem for proven movements and components.
China
Flexible MOQs and the widest range of materials and finishes. Best for fast scaling and cost-efficient production.
Trusted by luxury brands worldwide

Watches of Dubai has supported our sourcing needs for multiple brands over the years. They are professional, knowledgeable, and easy to work with. Their ability to move quickly consistently delivers strong results.
Kris Lal
Managing Partner - Curator Partners
We understand you may have questions about our services. Here are answers to the most frequently asked questions to help you make an informed decision.
We offer full customisation including dial design, logo printing, engraving, hands, case style, strap selection, packaging, and more. Whether you need a single unique piece or bulk corporate gifts, we can produce it.
Yes. We manufacture private-label watches for brands, businesses, influencers, and corporate clients. You can create your own branded watch collection from scratch.
We offer Japanese (Miyota, Seiko), Swiss (Ronda, Sellita), and high-quality Chinese movements depending on your budget and design requirements.
You can select from stainless steel, alloy, PVD coatings, mineral or sapphire glass, leather, silicone, mesh, resin, and many other options.
For fully customised watches, MOQ generally starts from 50-100 units per model. For logo printing or minor changes, the MOQ can be lower.
Production typically takes 15-35 days, depending on complexity and quantity. Large corporate or OEM orders may take slightly longer.
Absolutely. We provide digital mockups and can produce physical samples upon request.
Yes. We offer laser engraving on watch casebacks, clasps, boxes, and metal straps for personal gifts or corporate branding.
Yes. All custom-made watches include a 1-year service warranty covering manufacturing defects.
Yes. We specialise in bulk gifting for companies, events, government departments, real estate firms, banks, and more — including personalised branding and packaging.
Yes. We assist with design, manufacturing, quality control, packaging, and logistics — everything you need to launch your own watch line.
Simply contact us with your design concept or inspiration. Our team will guide you through options and send a detailed quote based on materials, movement, and order size.
Contact Us
Tell us about your watch idea. We'll review your brief and get back with next steps.
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